Olive Oil Chain
Traceability enforces trust, improves brand recognition, enables new consumers digital experiences, promotes consumers loyalty, opens new business models on the supply side as well as on the distribution side, accelerates market penetration and improves margins.
New consumers digital experience
Scan the QR code and trace the olive oil chain back to the trees that produced this bottle of olive oil. This is not a simple QR Code. This is the gate to the Olive Oil Chain, a supply chain based on the Blockchain protocol.
New distribution opportunities
Traceability opens new disrupting business opportunities. Based on its blockchain auditability, the system increases the amount of customer interactions and guarantees the constant expansion of profits and a proper redistribution to each player within the olive oil chain.
A land of opportunites
A land of opportunities as big as all California’s olive groves. Only 17,000 hectares (42,000 acres) of olive trees on a total of 45,000 hectares (111,000 acres) are grown commercially.
Traceability and technology
The Olive Oil Chain leads to a whole new level the production, distribution and sale of extra virgin olive oil. It is built on top of business process mapping technology, leverages on Blockchain protocols and provides customers with state-of-the-art digital interactions.
Team
A unique mix of digital marketing, digital business process techniques and distributed ledger competences combined with a millennial experience in producing olive oil and a thorough understanding of our territory.
Lorenzo Ricca
Blockchain and distributed technologies enthusiast. Passionate about creating an ecosystem of traceable, interactive, connected and autonomous products that provide consumers with new disrupting interactions. Drinks way too much olive oil and thinks he is a great tennis player.
Carlo Ricca
Descendant of the founders of the village of Civezza. Expert olive grower, knows every inch of this territory. Lover of geolocation and topograhy. Coach in a kid's soccer league.
Giampaolo Cutroneo
Passionate about IT and advertising. Problem solver, he is always looking for the most innovative solution to communication problems. He likes photography and he is interested in political economy.